Doctoral Program in Economy and Management of Organisations


The objective of the Doctorate in Economia y Gestion de las Organizaciones (Management and Marketing) is to provide the students with a solid formation that allows them to develop original quality research in the areas of Management and Marketing. As a consequence, the doctors who complete the program must be able to independently develop advanced research and consulting activities, both in academic institutions and in public and private companies.

The program includes a faculty of about fifty professors that accumulate more than 120 research six-year terms (sesenios). Students can complete their doctoral thesis in one of the research lines offered by the program. These lines include a wide range of topics within the areas of Strategy, Human Resources, Innovation, Entrepreneurship, Marketing Management, Customer Management, Consumer Behavior or Social and Environmental Responsibility.

The origin of the doctoral program dates back to the late eighties, with the creation of the Department of Management and Marketing at Universidad de Zaragoza. Most of the faculty of the Department participates in the programme. This faculty belongs to different Schools at Universidad de Zaragoza, including the Faculty of Economics and Business or the Faculty of Engineering and Architecture.


Administrative office:

Secretary of the Department of Marketing

Faculty of Economics and Business

Doctor Cerrada 1-2 E50005 Zaragoza



Academic information: 

Administrative information:, Phone: +34 976 762 679

Academic Committee                      

Lucio Fuentelsaz (president)

Marisa Ramírez (secretary)

Victoria Bordonaba

Luis Casaló

Minerva González (doctoral student)


Basic Competences

The students of the program acquire the basic competences indicated in article 5 of Royal Decree 99/2011 on doctorate. They are the following:

  1. Systematic understanding of their field of study and mastery of research skills and methods related to that field.
  2. Ability to conceive, design or create, implement and adopt a substantial process of research or creation.
  3. Ability to contribute to the expansion of the frontiers of knowledge through original research.
  4. Ability to perform a critical analysis and evaluation and synthesis of new and complex ideas.
  5. Ability to communicate with the academic and scientific community and with society in general about their fields of knowledge in the modes and languages commonly used in their international scientific community.
  6. Ability to promote, in academic and professional contexts, scientific, technological, social, artistic or cultural advancement within a society based on knowledge.

Personal Abilities and Skills

The RD 99/2011 highlights the high professional training of doctors in various fields, especially those that require creativity and innovation. Therefore, the doctors of the program will have acquired, at least, personal skills and abilities to:

  1. Develop in contexts in which there is little specific information.
  2. Find the key questions that must be answered to solve a complex problem.
  3. Design, create, develop and undertake innovative and innovative projects in their field of knowledge.
  4. Work both as a team and independently in an international or multidisciplinary context.
  5. Integrate knowledge, face complexity and formulate judgements with limited information.
  6. The criticism and intellectual defence of solutions.

Other Specific Program Competences

Other competencies, specific to the program

CB01 - No additional competences are contemplated in this program.


General Information


The requirements for access to doctorate studies are set in RD 99/2011 and can be consulted in the corresponding Instruction of the Doctorate School (pdf). In general, an official Spanish Bachelor's and Master's degrees or equivalent are required, with a minimum global extension of 300 ECTS credits.

Candidates with university degrees issued by a country of the European Higher Education Area (EHEA) may request admission directly (info). If the degree is issued by a country outside the EHEA, the application for access with a non-homologated foreign degree must be submitted (info).

Those interested can expand their information in the administrative section of the Doctoral School (web) or the administration of the program (see contact data in the program general information section).


The Doctoral School will establish in the academic calendar of the year the period of application for admission in its programs. The application for admission will include a motivation letter indicating the research line(s) of interest. It may also include the proposal of a researcher for thesis director. In the resolution of admission, if this is favorable, the Academic Committee will appoint the tutor and the director of the thesis and assign the research line, or lines (up to two), of the thesis. It will also establish the type of dedication of the doctoral student (full or partial time) and, if appropriate, the training complements that must be completed. Exceptionally, the director's appointment may be postponed until three months after the date of the doctorate's enrollment in the program. The Academic Committee may declare a candidate as unsuitable for the program, based on the information contained in the candidate's motivation letter.

If the admitted applicant does not enroll in the doctoral program, the admission will expire one month after its concession date. In this case, individuals interested in starting doctoral studies must apply again for admission to the program. Open vacancies will be covered by the Academic Committee according to the corresponding waiting list.

Programs with available places will accept subsequent admission applications, until completion of the number of places offered by the program.

For all purposes, a candidate does not acquire the status of doctoral student at the University of Zaragoza until he/she formalizes his or her enrollment in the corresponding program. PhD students must register annually for academic tutelage.

Program Specific Information

Oferta de plazas: 20

Preferred profiles:

The most suitable profile is a Master Degree (MSc) in Management, Strategy and Marketing or another with equivalent content. Interested students must apply to the Academic Committee for admission to the program within the period established in the academic calendar (normally, during the months of June and July) and according to the procedure that is determined annually. This Committee, once the documentation has been analyzed, will determine the adequacy of the candidate's profile and establish, where appropriate, the need to take training complements with the aim of homogeneize the knowledge and basic competences to all students admitted to the program. These complements will consist of the realization of up to eighteen ECTS of the MSc in Management, Strategy and Marketing (taught at University of Zaragoza).

In relation to other issues related to the admission process, you can consult the website of the Doctorate School (

Dedication regime 

The master's degree can be completed either full-time or part-time. The admission process will be common for both types of students.

Selection criteria:

Among those students who meet the established requirements and in case that the number of applications exceeds the number of places available, the Academic Committee will select the candidates according to the following criteria:

- Academic records in the degree that gives access to the program: 80%

- Previous research experience (attendance and presentations in congresses and seminars): 10%

- Other merits: 10%.

Specific Training Activities

Title: Internal seminars

Duration: 20 hours

Control procedures: The attendance of the doctoral students will be controlled and certified. In addition, the doctoral student must submit, within a period of three weeks from the conclusion of each session, a document of approximately two pages in which he or she will summarize the objectives of the work and the main results that derive from it. They will also identify both the main strengths of the research and its main weaknesses. This document will be subject to evaluation by the thesis director.

Title: Seminars of research groups

Duration: 10 hours

Control procedures:  The attendance will be controlled and certified, and will be included in the DAD (Documento de actividades del doctorando -Document of activities of the doctoral student). In addition, the doctoral student must submit, within a period of three weeks, a document of approximately two pages in which he or she will summarize the objectives of the work and the main results that derive from it. They will also identify both the main strengths of the research and its main weaknesses. This document will be subject to evaluation by the thesis director.


Title: Research stays

Duration: 160 hours

Control procedures: The doctoral student will present a certificate of the stay as well as a report of the activities carried out.


Title: Presentations in research seminar. 

Duration: 2 seminars

Control procedures:  The director of the doctoral student must issue a brief report highlighting the originality of the paper, his or her communication ability, as well as the capacity to answer appropriately to the proposed questions.

Periodo y procedimiento de matriculación

Thesis Supervision

The procedures for the supervision of doctoral students are set in article 11 of Royal Decree 99/2011, which regulates doctoral studies. The doctoral student admitted to the program has to enrol each academic year in academic tutelage at the University of Zaragoza. The Academic Committee of the program will assign a Thesis Director and a tutor, who may or may not be the same. The Thesis Director will be the person in charge of the overall management of the doctoral student's research tasks, of the coherence and adequacy of the training activities, of the impact and novelty in his/her field of the subject of the doctoral thesis and of the guide in other projects and activities where the doctoral student is involved. The tutor is responsible for the adaptation of the training and the research activity to the principles of the program and the Doctoral School and will ensure the interaction of the doctoral student with the Academic Committee of the program, the body responsible for supervising the progress of the research and training and the authorization of the thesis presentation of each doctoral student of the program.

The supervisory functions of the doctoral students will be documented in the Doctorate Letter which, once the registration is made, will be signed by the doctoral student, its tutor and its director, the program coordinator and the director of the Doctoral School. Those interested can expand the information on the thesis supervision in the administrative headquarters of the program (see contact information in the general information of the program) or by consulting the program coordinator.

Student's Follow-up and Evaluation

The follow-up of the training process leading to the presentation of the doctoral thesis is carried out through the research plan and the doctoral student's document of activities. The research plan is presented before the end of the first year of enrolment and includes, at least, the methodology to be used and the objectives to be achieved, as well as the means and the temporal planning to achieve it. The plan may be improved and detailed later and must be endorsed by the Director and the tutor. The document of activities is the register of all the activities -research stays, courses, attendance to congresses, or others- that the doctorate carries out from his enrolment until the presentation of the doctoral thesis. Annually, the Academic Committee of the program will evaluate the follow-up of the research plan together with the document of activities. The positive evaluation will be an essential requirement to continue in the program. In the case of a negative evaluation, the doctoral student must be evaluated again within a maximum period of six months. Those interested can expand this information in the administrative headquarters of the program (see contact information in the general information of the program) or by consulting the program coordinator.

Once the thesis is concluded, the doctoral student must proceed to deposit and defend it according to the dispositions included in the thesis regulation of the University of Zaragoza (info).

Transversal Training Activities

The Doctoral School offers an annual series of voluntary activities for all doctoral students. This formation has a transversal and interdisciplinary nature. The offer is dynamic and covers the following formative aspects: communication (oral and written), access and information management, and skills for a future social and professional performance.  Information about the activities, admission and enrolment can be found in the website of the Doctoral School  (info).

Additionally, other formative activities of interest for a wide range of our doctoral students are disseminated through our web (info).

Specific Training Activities


Research Lines

  • Sector exterior e integración monetaria
  • Análisis del valor del cliente
  • Análisis estratégico
  • Comportamiento del consumidor
  • Creación de valor en las organizaciones
  • Dinámica competitiva
  • Dirección de marca
  • Economía social y emprendedor social
  • Empresa familiar
  • Estrategias de internacionalización
  • Gestión de la Calidad
  • Gobierno corporativo
  • Los nuevos retos de la sociedad de la información
  • Marketing on-line y de redes sociales virtuales
  • Organización Flexible de la producción y del trabajo
  • Productividad del marketing
  • Recursos humanos
  • Responsabilidad social, medioambiente y auditoria social
  • Sistemas de distribución y retos multicanal
  • Teletrabajo, conciliación y resultados en las organizaciones

Research Teams

Creación de valor en las organizaciones

  • Isabel Acero Fraile
  • José María Agudo Valiente
  • Nuria Alcalde Fradejas
  • María Jesús Alonso Nuez
  • Juan Miguel Báez Melián
  • Natalia María Dejo Oricain
  • Manuel Antonio Espitia Escuer
  • Marta Fernández Olmos
  • Mónica Flores García
  • Carmen Luisa Galve Górriz
  • Concepción Garcés Ayerbe
  • Javier García Bernal
  • María Nieves García Casarejos
  • Lucía Isabel García Cebrián
  • María Pilar Latorre Martínez
  • Raquel Ortega Lapiedra
  • María Luisa Ramírez Alesón
  • María Pilar Rivera Torres
  • Jorge Rosell Martínez
  • Vicente Salas Fumas
  • Pedro Sánchez Sellero
  • Víctor Raúl Serrano Lázaro

Marketing y estrategia empresarial

  • María Victoria Bordonaba Juste
  • Rafael Bravo Gil
  • Maria Isabel Buil Carrasco
  • Elena Fraj Andrés
  • Lucio Fuentelsaz Lamata
  • Elisabet Garrido Martínez
  • Raquel Gurrea Sarasa
  • Blanca Isabel Hernández Ortega
  • Julio Antonio Jiménez Martínez
  • Laura Lucia Palacios
  • Juan Pablo Maicas López
  • María José Martín de Hoyos
  • Eva María Martínez Salinas
  • Iguacel Melero Polo
  • María Teresa Montaner Gutiérrez
  • Sergio Palomas Doña
  • José Miguel Pina Pérez
  • Josefina María Yolanda Polo Redondo
  • Francisco Javier Sesé Oliván

Marketing estratégico y teorías de organizaciones y dirección

  • Daniel Belanche Gracia
  • Luis Vicente Casaló Ariño
  • Carmen Fandos Herrera
  • Carlos Flavián Blanco
  • Miguel Guinaliu Blasco
  • Raquel Gurrea Sarasa
  • Carlos Orús Sanclemente

Organización flexible y recursos humanos

  • María Estrella Bernal Cuenca
  • Ángel Martínez Sánchez
  • Jesús Pastor Tejedor
  • Manuela Pérez Pérez
  • María José Vela Jiménez

Medición de la productividad en marketing y estudios sociales y económicos del tercer sector

  • María del Carmen Berné Manero
  • Ignacio Bretos Fernández
  • Luis Carús Ribalaygua
  • Millán Díaz Foncea
  • Esperanza García Uceda
  • Ana Isabel Gil Lacruz
  • María del Carmen Marcuello Servós
  • Mercedes Marzo Navarro
  • Marta Pedraja Iglesias
  • María Isabel Saz Gil

Academic Regulations

PhD Duration and Their Management Rules

Academic Calendar

Material Resources

The University of Zaragoza and the Departments of Management and Marketing, and also the research groups and Faculty involved in the doctoral program, provide the resources and suitable services for its correct execution. Among these resources should be highlighted:

- Library and Documentation Service: The University has university libraries with extensive and easily accessible schedules. The libraries provide a wide range of services such as loan of books, access to electronic journals and documents, and spaces with computers and individual work facilities.

- Escuela de Doctorado: It is the unit of the University of Zaragoza responsible for providing technical and administrative support to the university community regarding doctoral studies.

- International Relations Section: the International Relations Service promotes mobility, welcomes international Doctoral students and facilitates their integration in the University.

- Other resources: Center for mobility of researchers (EURAXESS). The University of Zaragoza, through the Vice-Rectorate for Scientific Policy, is part of the EURAXESS European Network of Aragon and is an information point that provides personalized assistance to foreign researchers they move to Aragon to develop their research work.