Degree in Marketing and Market Research
Faculty of Economics and Business
Plan 450
Academic year 2024-2025
| Year | Term | Code | Name | Course Type | ECTS | Number of places | Idioma de impartición | |
|---|---|---|---|---|---|---|---|---|
| 1 | S1Semester 1 | 27600 | Essences of Management | Core | 6.0 | - | Castellano | |
| 1 | S1Semester 1 | 27601 | Financial accounting I | Core | 6.0 | - | Castellano | |
| 1 | S1Semester 1 | 27602 | Mathematics I | Core | 6.0 | - | Castellano | |
| 1 | S1Semester 1 | 27603 | Principles of Marketing | Core | 6.0 | - | Castellano | |
| 1 | S1Semester 1 | 27604 | Introduction to Law | Core | 6.0 | - | Castellano | |
| 1 | S2Semester 2 | 27605 | Economic History and World Economy | Core | 6.0 | - | Castellano | |
| 1 | S2Semester 2 | 27606 | Financial accounting II | Core | 6.0 | - | Castellano | |
| 1 | S2Semester 2 | 27607 | Microeconomics I | Core | 6.0 | - | Castellano | |
| 1 | S2Semester 2 | 27608 | Mathematics II | Core | 6.0 | - | Castellano | |
| 1 | S2Semester 2 | 27609 | Statistics I | Core | 6.0 | - | Castellano | |
| 2 | S1Semester 1 | 27610 | Statistics II | Compulsory | 6.0 | - | Castellano | |
| 2 | S1Semester 1 | 27611 | Business Taxation | Compulsory | 6.0 | - | Castellano | |
| 2 | S1Semester 1 | 27612 | Macroeconomics I | Compulsory | 6.0 | - | Castellano | |
| 2 | S1Semester 1 | 27613 | Microeconomics II | Compulsory | 6.0 | - | Castellano | |
| 2 | S1Semester 1 | 27614 | Organization and Management | Compulsory | 6.0 | - | Castellano | |
| 2 | S2Semester 2 | 27615 | Financial Valuation | Compulsory | 6.0 | - | Castellano | |
| 2 | S2Semester 2 | 27616 | Spanish Economy | Compulsory | 6.0 | - | Castellano | |
| 2 | S2Semester 2 | 27617 | Financial Statements | Compulsory | 6.0 | - | Castellano | |
| 2 | S2Semester 2 | 27618 | Introduction to Marketing Research | Compulsory | 6.0 | - | Castellano | |
| 2 | S2Semester 2 | 27619 | Macroeconomics II | Compulsory | 6.0 | - | Castellano | |
| 3 | S1Semester 1 | 27620 | Market Research I | Compulsory | 6.0 | - | Castellano | |
| 3 | S1Semester 1 | 27621 | Data Analysis and Multivariate Techniques | Compulsory | 6.0 | - | Castellano | |
| 3 | S1Semester 1 | 27622 | Consumer Behaviour | Compulsory | 6.0 | - | Castellano | |
| 3 | S1Semester 1 | 27623 | Consumer Sociology | Compulsory | 6.0 | - | Castellano | |
| 3 | S1Semester 1 | 27624 | Product and Brand Management | Compulsory | 6.0 | - | Castellano | |
| 3 | S2Semester 2 | 27625 | Market Research II | Compulsory | 6.0 | - | Castellano | |
| 3 | S2Semester 2 | 27626 | Commercial Distribution Management | Compulsory | 6.0 | - | Castellano | |
| 3 | S2Semester 2 | 27627 | Commercial Prices Management | Compulsory | 6.0 | - | Castellano | |
| 3 | S2Semester 2 | 27628 | Commercial Communication Management | Compulsory | 6.0 | - | Castellano | |
| 3 | S2Semester 2 | 27629 | Econometrics | Compulsory | 6.0 | - | Castellano | |
| 4 | 24900 | Modern Language: English B1 | Compulsory | 2.0 | - | (not set) | ||
| 4 | 24901 | Modern Language: French B1 | Compulsory | 2.0 | - | (not set) | ||
| 4 | 24902 | Modern Language: German B1 | Compulsory | 2.0 | - | (not set) | ||
| 4 | 24903 | Modern Language: Italian B1 | Compulsory | 2.0 | - | (not set) | ||
| 4 | 24904 | Modern Language Portuguese B1 | Compulsory | 2.0 | No ofertada | - | (not set) | |
| 4 | AAnnual | 27667 | Internships | Optional | 10.0 | - | Castellano | |
| 4 | S1Semester 1 | 27633 | Strategic Marketing | Optional | 5.0 | - | Castellano | |
| 4 | S1Semester 1 | 27634 | Corporate Communication | Optional | 5.0 | - | Castellano | |
| 4 | S1Semester 1 | 27635 | Sales Management | Optional | 5.0 | - | Castellano | |
| 4 | S1Semester 1 | 27636 | Service Marketing | Optional | 5.0 | - | Castellano | |
| 4 | S1Semester 1 | 27637 | Public and Non for profit Marketing | Optional | 5.0 | - | Castellano | |
| 4 | S1Semester 1 | 27638 | Marketing and CSR | Optional | 5.0 | - | Castellano | |
| 4 | S1Semester 1 | 27639 | e-Marketing | Optional | 5.0 | - | Castellano | |
| 4 | S1Semester 1 | 27640 | ICT for Marketing | Optional | 5.0 | - | Castellano | |
| 4 | S1Semester 1 | 27641 | Sociological Techniques for Business Negotiation | Optional | 5.0 | - | Castellano | |
| 4 | S1Semester 1 | 27643 | International Trade Policy | Optional | 5.0 | - | Castellano | |
| 4 | S1Semester 1 | 27644 | Business Internationalization Planning | Optional | 5.0 | - | Castellano | |
| 4 | S1Semester 1 | 27645 | Business Growth Strategies | Optional | 5.0 | - | Castellano | |
| 4 | S1Semester 1 | 27648 | Statistical Methods for Market Research | Optional | 5.0 | - | Castellano | |
| 4 | S1Semester 1 | 27649 | Internships I | Optional | 5.0 | - | Castellano | |
| 4 | S1Semester 1 | 27655 | Foreign Language for Marketing (French) | Optional | 5.0 | - | Castellano | |
| 4 | S2Semester 2 | 27630 | Marketing planning | Compulsory | 6.0 | - | Castellano | |
| 4 | S2Semester 2 | 27631 | Team Management | Compulsory | 6.0 | - | Castellano | |
| 4 | S2Semester 2 | 27632 | Undergraduate Dissertation | Undergraduate dissertation | 6.0 | - | — | |
| 4 | S2Semester 2 | 27650 | Commercial Simulation | Optional | 5.0 | - | Castellano | |
| 4 | S2Semester 2 | 27651 | International Marketing | Optional | 5.0 | - | Castellano | |
| 4 | S2Semester 2 | 27652 | ICT and Databases | Optional | 5.0 | - | Castellano | |
| 4 | S2Semester 2 | 27653 | Innovation Management | Optional | 5.0 | - | Castellano | |
| 4 | S2Semester 2 | 27654 | Foreign Language for Marketing (English) | Optional | 5.0 | - | Castellano | |
| 4 | S2Semester 2 | 27657 | Internships II | Optional | 5.0 | - | Castellano |