Master's in Management, Strategy and Marketing

Faculty of Economics and Business

Plan 555

Academic year 2021-2022



Specialties

YearTermCodeNameCourse TypeECTSNumber of placesIdioma de impartición
     
1
S1Semester 1
61750Strategic ManagementCompulsory6.0-Castellano
1
S1Semester 1
61751Theoretical foundations of management and business organizationsCompulsory6.0-Castellano
1
S1Semester 1
61752Theoretical foundations of MarketingCompulsory6.0-Castellano
1
S1Semester 1
61753Methodological Research ToolsCompulsory6.0-Castellano
1
S2Semester 2
61754Consumer BehaviorOptional3.0-Castellano
1
S2Semester 2
61755The consumer information processingOptional3.0-Castellano
1
S2Semester 2
61756Customer Relationship and Value ManagementOptional3.0-Castellano
1
S2Semester 2
61757Brand management in organizationsOptional3.0-Castellano
1
S2Semester 2
61758Environmental MarketingOptional3.0-Castellano
1
S2Semester 2
61759Below the line marketing communicationsOptional3.0-Castellano
1
S2Semester 2
61760Modeling methodsOptional3.0-Castellano
1
S2Semester 2
61761Online consumer characteristicsOptional3.0-Castellano
1
S2Semester 2
61762Results of internal and external marketingOptional3.0-Castellano
1
S2Semester 2
61763Information technology and marketing relationship managementOptional3.0-Castellano
1
S2Semester 2
61764Entrepreneurial activity: theoretical and empirical perspectivesOptional3.0-Castellano
1
S2Semester 2
61765Organizational DesignOptional3.0-Castellano
1
S2Semester 2
61766Social Economy and Social EntrepreneursOptional3.0-Castellano
1
S2Semester 2
61767Corporate Governance in Family Firms versus Large Managerial Firms and Public Sector FirmsOptional3.0-Castellano
1
S2Semester 2
61768Strategy and firm valueOptional3.0-Castellano
1
S2Semester 2
61769Innovation ManagementOptional3.0-Castellano
1
S2Semester 2
61770Organizational flexibility managementOptional3.0-Castellano
1
S2Semester 2
61771Environmental management and corporate social responsibilityOptional3.0-Castellano
1
S2Semester 2
61772Models of Corporate GovernanceOptional3.0-Castellano
1
S2Semester 2
61773Intellectual Capital: An Experimental FocusOptional3.0-Castellano
1
S2Semester 2
61774Master's DissertationMaster's dissertation12.0-