Degree in Business Administration and Management

Faculty of Economics and Business

Introduction to Marketing Research

Academic year 2023-2024



Year2
Code27318
NameIntroduction to Marketing Research
Course TypeCompulsory
ECTS6.0
TermSemester 2
SituationOffered
Idioma de imparticiónCastellano, English
InstructorsPaula Bitrián Arcas , Carmen Fandos Herrera , Carlos Flavián Blanco , José Luis Franco Sánchez-Lafuente , Carolina Herrando Soria , Julio Antonio Jiménez Martínez , Mercedes Marzo Navarro , José Miguel Pina Pérez , Agustín Raluy Pirla
Course GuideWeb version / PDF version
Recommended BibliographyBibliography