Master's in Management, Strategy and Marketing

Faculty of Economics and Business

Online consumer characteristics

Academic year 2021-2022



Year1
Code61761
NameOnline consumer characteristics
Course TypeOptional
ECTS3.0
TermSemester 2
SituationOffered
LanguageCastellano
InstructorsLuis Vicente Casaló Ariño , Miguel Guinaliu Blasco
Course GuideWeb version / PDF version
Recommended BibliographyBibliography