Degree in Marketing and Market Research

Faculty of Economics and Business

Product and Brand Management

Academic year 2021-2022



Year3
Code27624
NameProduct and Brand Management
Course TypeCompulsory
ECTS6.0
TermSemester 1
SituationOffered
LanguageCastellano
InstructorsDaniel Belanche Gracia , Marta Flavián Lázaro , Mónica Torres Bastida , Narciso Manuel Lozano Dicha , Sergio Barta Arroyos
Course GuideWeb version / PDF version
Recommended BibliographyBibliography