Degree in Marketing and Market Research
Faculty of Economics and Business
Plan 679
Academic year 2026-2027
| Year | Term | Code | Name | Course Type | ECTS | Number of places | Idioma de impartición | |
|---|---|---|---|---|---|---|---|---|
| 1 | S1Semester 1 | 32600 | Private patrimonial law | Core | 6.0 | - | Castellano | |
| 1 | S1Semester 1 | 32601 | Essences of management | Core | 6.0 | - | Castellano | |
| 1 | S1Semester 1 | 32602 | Economic history and world economy | Core | 6.0 | - | Castellano | |
| 1 | S1Semester 1 | 32603 | Mathematics for marketing and market research I | Core | 6.0 | - | Castellano | |
| 1 | S1Semester 1 | 32604 | Principles of marketing | Core | 6.0 | - | Castellano | |
| 1 | S2Semester 2 | 32605 | Statistics and data science I | Core | 6.0 | - | Castellano | |
| 1 | S2Semester 2 | 32606 | Financial valuation in marketing | Core | 6.0 | - | Castellano | |
| 1 | S2Semester 2 | 32607 | Mathematics for marketing and market research II | Core | 6.0 | - | Castellano | |
| 1 | S2Semester 2 | 32608 | Microeconomics I: consumption and production | Core | 6.0 | - | Castellano | |
| 1 | S2Semester 2 | 32609 | Fundamentals of Digital Marketing | Compulsory | 6.0 | - | Castellano | |
| 2 | S1Semester 1 | 32610 | Consumer behaviour | Compulsory | 6.0 | - | Castellano | |
| 2 | S1Semester 1 | 32611 | Statistics and data science II | Compulsory | 6.0 | - | Castellano | |
| 2 | S1Semester 1 | 32612 | Innovation and change management | Compulsory | 6.0 | - | Castellano | |
| 2 | S1Semester 1 | 32613 | Microeconomics II: markets | Compulsory | 6.0 | - | Castellano | |
| 2 | S1Semester 1 | 32614 | Product and brand | Compulsory | 6.0 | - | Castellano | |
| 2 | S2Semester 2 | 32615 | Introduction to macroeconomics | Core | 6.0 | - | Castellano | |
| 2 | S2Semester 2 | 32616 | Accounting | Compulsory | 6.0 | - | Castellano | |
| 2 | S2Semester 2 | 32617 | Commercial distribution | Compulsory | 6.0 | - | Castellano | |
| 2 | S2Semester 2 | 32618 | Spanish economy | Compulsory | 6.0 | - | Castellano | |
| 2 | S2Semester 2 | 32619 | Market research I | Compulsory | 6.0 | - | Castellano | |
| 4 | 32641 | Internships I | Optional | 6.0 | - | (not set) | ||
| 4 | 32649 | Internships II | Optional | 6.0 | - | (not set) | ||
| 4 | 32652 | Undergraduate dissertation | Undergraduate dissertation | 6.0 | - | (not set) |