Degree in Business Administration and Management
Faculty of Economics and Business
Introduction to Marketing Research
Academic year 2025-2026
| Year | 2 |
|---|---|
| Code | 27318 |
| Name | Introduction to Marketing Research |
| Course Type | Compulsory |
| ECTS | 6.0 |
| Term | Semester 2 |
| Situation | Offered |
| Idioma de impartición | Castellano, English |
| Instructors | Carmen Fandos Herrera , José Ángel Gómez Cuartero , Carolina Herrando Soria , Julio Antonio Jiménez Martínez , Daniel López Blesa , Mercedes Marzo Navarro , Sara Miranda Buetas , José Miguel Pina Pérez , Agustín Raluy Pirla , Daniel Ignacio Sauras López |
| Course Guide | Web version / PDF version |
| Recommended Bibliography | Bibliography |